According to a 2023 survey conducted in Italy, 28 percent of respondents reported an increase in purchasing private labels compared to the previous year when grocery shopping. Conversely, only 11 percent mentioned a decrease in buying store brands, while the rest indicated no change in their purchasing behavior.
Past year change in frequency of private label purchases when shopping for groceries among consumers in Italy in 2023
Grocery shopping in supermarkets/hypermarkets/discount stores
Supplementary notes
The question was originally stated as: "Rispetto allo scorso anno, quando fa la spesa al supermercato/ipermercato/discount Lei acquista prodotti a marchio del supermercato?"
No further information on the methodology provided by the source.
Margin of error of ±5%.
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GDONews. (July 17, 2023). Past year change in frequency of private label purchases when shopping for groceries among consumers in Italy in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1424913/italy-change-in-purchase-frequency-of-private-label-groceries/
GDONews. "Past year change in frequency of private label purchases when shopping for groceries among consumers in Italy in 2023." Chart. July 17, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1424913/italy-change-in-purchase-frequency-of-private-label-groceries/
GDONews. (2023). Past year change in frequency of private label purchases when shopping for groceries among consumers in Italy in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1424913/italy-change-in-purchase-frequency-of-private-label-groceries/
GDONews. "Past Year Change in Frequency of Private Label Purchases When Shopping for Groceries among Consumers in Italy in 2023." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1424913/italy-change-in-purchase-frequency-of-private-label-groceries/
GDONews, Past year change in frequency of private label purchases when shopping for groceries among consumers in Italy in 2023 Statista, https://www.statista.com/statistics/1424913/italy-change-in-purchase-frequency-of-private-label-groceries/ (last visited December 30, 2024)
Past year change in frequency of private label purchases when shopping for groceries among consumers in Italy in 2023 [Graph], GDONews, July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1424913/italy-change-in-purchase-frequency-of-private-label-groceries/
