According to a survey conducted in 2023, 53.2 percent of individuals aged 55 and older in Italy mainly purchased name brand products while grocery shopping. On the other hand, among those aged between 18 and 34, less than half of them mainly bought such types of products.
Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by age group
Grocery shopping in supermarkets/hypermarkets/discount stores
Supplementary notes
The question was originally stated as: "Quando fa la spesa al supermercato/ipermercato/discount quanti prodotti acquista con la marca del supermercato (MDD) e quanti prodotti acquista delle marche più famose?"
No further information on the methodology provided by the source.
Margin of error of ±5%.
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GDONews. (July 17, 2023). Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1424879/italians-buying-name-brands-when-grocery-shopping-by-age/
GDONews. "Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by age group." Chart. July 17, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1424879/italians-buying-name-brands-when-grocery-shopping-by-age/
GDONews. (2023). Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1424879/italians-buying-name-brands-when-grocery-shopping-by-age/
GDONews. "Share of Consumers Who Mainly Purchased Name Brands When Grocery Shopping in Italy in 2023, by Age Group." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1424879/italians-buying-name-brands-when-grocery-shopping-by-age/
GDONews, Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by age group Statista, https://www.statista.com/statistics/1424879/italians-buying-name-brands-when-grocery-shopping-by-age/ (last visited December 21, 2024)
Share of consumers who mainly purchased name brands when grocery shopping in Italy in 2023, by age group [Graph], GDONews, July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1424879/italians-buying-name-brands-when-grocery-shopping-by-age/
