According to a 2023 survey conducted in Italy, 73 percent of respondents indicated that they purchased both private label and name brand products while grocery shopping. Only a small percentage, nine percent, stated that they exclusively bought either private labels or name brands.
Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023
Grocery shopping in supermarkets/hypermarkets/discount stores
Supplementary notes
The question was originally stated as: "Quando fa la spesa al supermercato/ipermercato/discount quali prodotti acquista?"
No further information on the methodology provided by the source.
Margin of error of ±5%.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GDONews. (July 17, 2023). Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/
GDONews. "Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023." Chart. July 17, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/
GDONews. (2023). Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/
GDONews. "Share of Consumers Who Purchased Private Labels or Name Brands When Grocery Shopping in Italy in 2023." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/
GDONews, Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023 Statista, https://www.statista.com/statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/ (last visited December 30, 2024)
Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023 [Graph], GDONews, July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/
