According to a 2023 survey conducted in Italy, 73 percent of respondents indicated that they purchased both private label and name brand products while grocery shopping. Only a small percentage, nine percent, stated that they exclusively bought either private labels or name brands.
Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023
Grocery shopping in supermarkets/hypermarkets/discount stores
Supplementary notes
The question was originally stated as: "Quando fa la spesa al supermercato/ipermercato/discount quali prodotti acquista?"
No further information on the methodology provided by the source.
Margin of error of ±5%.
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GDONews. (July 17, 2023). Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/
GDONews. "Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023." Chart. July 17, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/
GDONews. (2023). Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/
GDONews. "Share of Consumers Who Purchased Private Labels or Name Brands When Grocery Shopping in Italy in 2023." Statista, Statista Inc., 17 Jul 2023, https://www.statista.com/statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/
GDONews, Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023 Statista, https://www.statista.com/statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/ (last visited November 21, 2024)
Share of consumers who purchased private labels or name brands when grocery shopping in Italy in 2023 [Graph], GDONews, July 17, 2023. [Online]. Available: https://www.statista.com/statistics/1424865/italians-buying-private-labels-vs-name-brands-when-grocery-shopping/
