A July 2023 survey analyzed the importance of booking a trip entirely online among global travelers from different generations. Overall, Millennials reported the highest figure, with 86 percent of the sample believing it is important to book a trip entirely online. By contrast, respondents from the Baby Boomer generation recorded the lowest figure, at 66 percent.
Share of travelers who think it is important to be able to book their trip entirely online worldwide as of July 2023, by generation
The survey was conducted in the following countries: China, Germany, India, Japan, Mexico, Singapore, United Arab Emirates, Great Britain, United States.
The source defined the generations as follows: Gen Z = 16 to 26 years; Millennials = 27 to 42 years; Gen X = 43 to 56 years; Baby Boomers = 57 to 74 years.
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Hilton. (October 5, 2023). Share of travelers who think it is important to be able to book their trip entirely online worldwide as of July 2023, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1424862/importance-book-trip-online-travelers-worldwide-generation/
Hilton. "Share of travelers who think it is important to be able to book their trip entirely online worldwide as of July 2023, by generation." Chart. October 5, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1424862/importance-book-trip-online-travelers-worldwide-generation/
Hilton. (2023). Share of travelers who think it is important to be able to book their trip entirely online worldwide as of July 2023, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1424862/importance-book-trip-online-travelers-worldwide-generation/
Hilton. "Share of Travelers Who Think It Is Important to Be Able to Book Their Trip Entirely Online Worldwide as of July 2023, by Generation." Statista, Statista Inc., 5 Oct 2023, https://www.statista.com/statistics/1424862/importance-book-trip-online-travelers-worldwide-generation/
Hilton, Share of travelers who think it is important to be able to book their trip entirely online worldwide as of July 2023, by generation Statista, https://www.statista.com/statistics/1424862/importance-book-trip-online-travelers-worldwide-generation/ (last visited November 21, 2024)
Share of travelers who think it is important to be able to book their trip entirely online worldwide as of July 2023, by generation [Graph], Hilton, October 5, 2023. [Online]. Available: https://www.statista.com/statistics/1424862/importance-book-trip-online-travelers-worldwide-generation/
