Food manufacturer Casa Tarradellas was the food and beverage brand with the highest consumer valuation among TikTok users in Spain between April 2022 and March 2023, with a positive feeling share of 31.22 percent. Coffee machine giant Nespresso followed, with a positive feeling share of 30.74 percent.
Food and beverage brands with highest consumer valuation among TikTok users in Spain between April 2022 and March 2023
Characteristic
Share of positive feeling
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The study collected the activity of the top 60 brands on social networks, based on a sample of 100 brands in the food sector. The source has analyzed more than 1.4 million comments generated on the main social networks. The analysis was then assorted in three feelings: positive, negative, or neutral.
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IAB Spain. (May 31, 2023). Food and beverage brands with highest consumer valuation among TikTok users in Spain between April 2022 and March 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1424857/food-beverage-brands-consumer-valuation-tiktok-spain/
IAB Spain. "Food and beverage brands with highest consumer valuation among TikTok users in Spain between April 2022 and March 2023." Chart. May 31, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1424857/food-beverage-brands-consumer-valuation-tiktok-spain/
IAB Spain. (2023). Food and beverage brands with highest consumer valuation among TikTok users in Spain between April 2022 and March 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1424857/food-beverage-brands-consumer-valuation-tiktok-spain/
IAB Spain. "Food and Beverage Brands with Highest Consumer Valuation among Tiktok Users in Spain between April 2022 and March 2023." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/1424857/food-beverage-brands-consumer-valuation-tiktok-spain/
IAB Spain, Food and beverage brands with highest consumer valuation among TikTok users in Spain between April 2022 and March 2023 Statista, https://www.statista.com/statistics/1424857/food-beverage-brands-consumer-valuation-tiktok-spain/ (last visited August 24, 2024)
Food and beverage brands with highest consumer valuation among TikTok users in Spain between April 2022 and March 2023 [Graph], IAB Spain, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/1424857/food-beverage-brands-consumer-valuation-tiktok-spain/