A July 2023 survey broke down the preference of global travelers to visit city destinations by generation. Overall, Baby Boomers reported the highest preference for such destinations, with 62 percent of the sample preferring to visit cities. By contrast, Gen X travelers recorded the lowest figure, at 39 percent.
Share of travelers who prefer city destinations worldwide as of July 2023, by generation
The survey was conducted in the following countries: China, Germany, India, Japan, Mexico, Singapore, United Arab Emirates, Great Britain, United States.
The source defined the generations as follows: Gen Z = 16 to 26 years; Millennials = 27 to 42 years; Gen X = 43 to 56 years; Baby Boomers = 57 to 74 years.
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Hilton. (October 5, 2023). Share of travelers who prefer city destinations worldwide as of July 2023, by generation [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1424835/travelers-preference-city-destinations-worldwide-by-generation/
Hilton. "Share of travelers who prefer city destinations worldwide as of July 2023, by generation." Chart. October 5, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1424835/travelers-preference-city-destinations-worldwide-by-generation/
Hilton. (2023). Share of travelers who prefer city destinations worldwide as of July 2023, by generation. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1424835/travelers-preference-city-destinations-worldwide-by-generation/
Hilton. "Share of Travelers Who Prefer City Destinations Worldwide as of July 2023, by Generation." Statista, Statista Inc., 5 Oct 2023, https://www.statista.com/statistics/1424835/travelers-preference-city-destinations-worldwide-by-generation/
Hilton, Share of travelers who prefer city destinations worldwide as of July 2023, by generation Statista, https://www.statista.com/statistics/1424835/travelers-preference-city-destinations-worldwide-by-generation/ (last visited November 22, 2024)
Share of travelers who prefer city destinations worldwide as of July 2023, by generation [Graph], Hilton, October 5, 2023. [Online]. Available: https://www.statista.com/statistics/1424835/travelers-preference-city-destinations-worldwide-by-generation/
