New York Times digital subscribers by type 2024

There were 9.7=91 million paid digital subscribers to The New York Time Company in the first quarter of 2024, most of which were bundle and multiproduct subscribers. These subscribers pay for bundle subscription or a standalone online-only subscription to two or more of The NYT's products, and at last count the number of subscribers amounted to over 4.5 million.

Number of paid subscribers to New York Times Company from 2nd quarter 2022 to 1st quarter 2024, by type (in 1,000s)

Characteristic	Q2 2022	Q3 2022	Q4 2022	Q1 2023	Q2 2023	Q3 2023	Q4 2023	Q1 2024
Total digital-only subscribers	8,410	8,590	8,830	9,020	9,190	9,410	9,700	9,910
Other single-product	2,230	2,330	2,410	2,420	2,580	2,600	2,740	2,860
News-only	4,210	4,130	3,920	3,580	3,320	3,020	2,740	2,500
Bundle and multiproduct	1,980	2,130	2,500	3,020	3,300	3,790	4,220	4,550

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Release date

May 2024

More information

Region

United States

Survey time period

Q2 2022 to Q1 2024

Supplementary notes

Bundle and multiproduct subscribers include those with a bundle or standalone online-only subscription to two or more of The NYT's products, as well as group corporate and group education subscriptions.
News-only subscribers include those with only a digital-only news product subscription, as well as group corporate and group education subscriptions.
Other single-product subscribers include those with only one digital-only subscription to The Athletic or to Cooking, Games, and Wirecutter products, as well as group corporate and group education subscriptions.
Total digital-only subscribers include those with digital-only subscriptions to one or more of the company's news product, The Athletic, or Cooking, Games, and Wirecutter products, as well as group corporate and group education subscriptions.

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