As reported in 2023, over 90 percent of Indian shoppers discovered products and brands in the beauty and fashion categories on Meta Platforms, respectively. Among the social media giant's various sites, Instagram Reels was the leading channel for product and brand research in both these categories.
Meta's role in product and brand discovery among beauty and fashion shoppers in India 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Meta Platforms. (November 22, 2023). Meta's role in product and brand discovery among beauty and fashion shoppers in India 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1424750/india-product-and-brand-discovery-on-meta/
Meta Platforms. "Meta's role in product and brand discovery among beauty and fashion shoppers in India 2023." Chart. November 22, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1424750/india-product-and-brand-discovery-on-meta/
Meta Platforms. (2023). Meta's role in product and brand discovery among beauty and fashion shoppers in India 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1424750/india-product-and-brand-discovery-on-meta/
Meta Platforms. "Meta's Role in Product and Brand Discovery among Beauty and Fashion Shoppers in India 2023." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/statistics/1424750/india-product-and-brand-discovery-on-meta/
Meta Platforms, Meta's role in product and brand discovery among beauty and fashion shoppers in India 2023 Statista, https://www.statista.com/statistics/1424750/india-product-and-brand-discovery-on-meta/ (last visited November 21, 2024)
Meta's role in product and brand discovery among beauty and fashion shoppers in India 2023 [Graph], Meta Platforms, November 22, 2023. [Online]. Available: https://www.statista.com/statistics/1424750/india-product-and-brand-discovery-on-meta/
