As reported in 2023, over 90 percent of Indian shoppers discovered products and brands in the beauty and fashion categories on Meta Platforms, respectively. Among the social media giant's various sites, Instagram Reels was the leading channel for product and brand research in both these categories.
Meta's role in product and brand discovery among beauty and fashion shoppers in India 2023
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Meta Platforms. (November 22, 2023). Meta's role in product and brand discovery among beauty and fashion shoppers in India 2023 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1424750/india-product-and-brand-discovery-on-meta/
Meta Platforms. "Meta's role in product and brand discovery among beauty and fashion shoppers in India 2023." Chart. November 22, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1424750/india-product-and-brand-discovery-on-meta/
Meta Platforms. (2023). Meta's role in product and brand discovery among beauty and fashion shoppers in India 2023. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1424750/india-product-and-brand-discovery-on-meta/
Meta Platforms. "Meta's Role in Product and Brand Discovery among Beauty and Fashion Shoppers in India 2023." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/statistics/1424750/india-product-and-brand-discovery-on-meta/
Meta Platforms, Meta's role in product and brand discovery among beauty and fashion shoppers in India 2023 Statista, https://www.statista.com/statistics/1424750/india-product-and-brand-discovery-on-meta/ (last visited December 31, 2024)
Meta's role in product and brand discovery among beauty and fashion shoppers in India 2023 [Graph], Meta Platforms, November 22, 2023. [Online]. Available: https://www.statista.com/statistics/1424750/india-product-and-brand-discovery-on-meta/
