During a March 2023 survey among marketers worldwide, 84 percent of respondents said that aligning web content with search intent is the most effective use of artificial intelligence (AI) and marketing automation. Improving user experience came next, with 80 percent, while raising the Search Engine Results Pages (SERP) ranking rounded up the top three with 74 percent.
Most effective use cases of artificial intelligence (AI) and marketing automation according to marketers worldwide as of March 2023
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Most effective use cases of artificial intelligence (AI) and marketing automation according to marketers worldwide as of March 2023
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HubSpot, & 10Web.io. (June 1, 2023). Most effective use cases of artificial intelligence (AI) and marketing automation according to marketers worldwide as of March 2023 [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1424709/ai-automation-use-cases-by-marketers-worldwide/
HubSpot, und 10Web.io. "Most effective use cases of artificial intelligence (AI) and marketing automation according to marketers worldwide as of March 2023." Chart. June 1, 2023. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1424709/ai-automation-use-cases-by-marketers-worldwide/
HubSpot, 10Web.io. (2023). Most effective use cases of artificial intelligence (AI) and marketing automation according to marketers worldwide as of March 2023. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1424709/ai-automation-use-cases-by-marketers-worldwide/
HubSpot, and 10Web.io. "Most Effective Use Cases of Artificial Intelligence (Ai) and Marketing Automation According to Marketers Worldwide as of March 2023." Statista, Statista Inc., 1 Jun 2023, https://www.statista.com/statistics/1424709/ai-automation-use-cases-by-marketers-worldwide/
HubSpot & 10Web.io, Most effective use cases of artificial intelligence (AI) and marketing automation according to marketers worldwide as of March 2023 Statista, https://www.statista.com/statistics/1424709/ai-automation-use-cases-by-marketers-worldwide/ (last visited April 20, 2025)
Most effective use cases of artificial intelligence (AI) and marketing automation according to marketers worldwide as of March 2023 [Graph], HubSpot, & 10Web.io, June 1, 2023. [Online]. Available: https://www.statista.com/statistics/1424709/ai-automation-use-cases-by-marketers-worldwide/
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