As of the third quarter of 2023, more than 43 percent of online users in the United States declined cookies on websites sometimes. Furthermore, an earlier survey found that over four in 10 respondents were concerned about how companies might use their online data. About 25.7 percent said they used a virtual private network (VPN) to access the internet at least some of the time.
Attitudes and actions of online users in the United States regarding online privacy as of 3rd quarter 2023
Characteristic
Share of internet users
Express concern about what is real vs. what is fake on the internet*
63.6%
Decline cookies in websites at least some of the time
43.1%
Worry about how companies might use their online data
41.2%
Use a tool to block advertisements on the internet at least some of the time
31.8%
Use a virtual private network (VPN) to access the internet at least some of the time
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DataReportal, & Meltwater, & We Are Social. (February 1, 2024). Attitudes and actions of online users in the United States regarding online privacy as of 3rd quarter 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1424653/online-adults-attitudes-data-privacy-us/
DataReportal, und Meltwater, und We Are Social. "Attitudes and actions of online users in the United States regarding online privacy as of 3rd quarter 2023." Chart. February 1, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1424653/online-adults-attitudes-data-privacy-us/
DataReportal, Meltwater, We Are Social. (2024). Attitudes and actions of online users in the United States regarding online privacy as of 3rd quarter 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1424653/online-adults-attitudes-data-privacy-us/
DataReportal, and Meltwater, and We Are Social. "Attitudes and Actions of Online Users in The United States regarding Online Privacy as of 3rd Quarter 2023." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1424653/online-adults-attitudes-data-privacy-us/
DataReportal & Meltwater & We Are Social, Attitudes and actions of online users in the United States regarding online privacy as of 3rd quarter 2023 Statista, https://www.statista.com/statistics/1424653/online-adults-attitudes-data-privacy-us/ (last visited December 18, 2024)
Attitudes and actions of online users in the United States regarding online privacy as of 3rd quarter 2023 [Graph], DataReportal, & Meltwater, & We Are Social, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1424653/online-adults-attitudes-data-privacy-us/