Consumer attitudes to telemarketing India 2023

Published by
Tanushree Basuroy,
Dec 18, 2023
In a global survey on telemarketing trends conducted in 2023, most respondents from India were open to answering telemarketing calls but later declined the offer. It was worth noting that of the 18 markets surveyed, India was among the few where such calls actually led to a purchase, as indicated by 19 percent of the respondents. Meanwhile, one in 10 Indians had blocked telemarketing calls on their phone.

Consumer response to telemarketing calls in India in 2023

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Release date

September 2023

Region

Worldwide, India

Survey time period

June 2023

Number of respondents

upto 2,045

Age group

18 years and older

Special properties

sample size varied across 18 markets worldwide.

Supplementary notes

Survey question: "How, if at all, do you typically respond to telemarketing calls? (% of global adults)"

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