Consumer attitudes to telemarketing India 2023
In a global survey on telemarketing trends conducted in 2023, most respondents from India were open to answering telemarketing calls but later declined the offer. It was worth noting that of the 18 markets surveyed, India was among the few where such calls actually led to a purchase, as indicated by 19 percent of the respondents. Meanwhile, one in 10 Indians had blocked telemarketing calls on their phone.