Reasons for engaging with user-generated content Thailand 2023

Published by Andreas Walderich, Nov 21, 2023
According to a survey conducted by Rakuten Insight in August 2023, 64 percent of respondents in Thailand stated that they engage with user-generated content because it improves their purchasing confidence. Other leading reasons include finding those content more interesting than content created by brands.

Reasons for engaging with user-generated content created by people in Thailand as of August 2023

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Release date

October 2023

Region

Thailand

Survey time period

August 10 to 31, 2023

Number of respondents

21,229 respondents

Age group

16 years and older

Special properties

among those who engaged with user-generated content

Method of interview

Online survey

Supplementary notes

Original question: "What are your reasons for engaging with user-generated content?"
Multiple answers were allowed.

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