Preference for Threads among influencers India 2023

Published by
Tanushree Basuroy,
Nov 22, 2023
According to a study on influencer marketing across India in 2023, half of the surveyed social media influencers indicated that they downloaded the application, Threads, to check out the interface and the hype around it. A fair share also claimed to prefer the Meta-owned platform to X, formerly Twitter. Yet more than 20 percent of responses did not reflect any affinity for the new micro-blogging site at all.

Preference for Threads among social media influencers in India in 2023

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Release date

October 2023

Region

India

Survey time period

2023

Number of respondents

600+

Age group

18 years and older

Special properties

over 500 influencers and more than 100 brands

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Global overview

5

Indian influencer market

4

Instagram

5

Other platforms

7

Brand collaboration

3

Consumer perspective

7

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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