According to a study on influencer marketing across India in 2023, half of the surveyed social media influencers indicated that they downloaded the application, Threads, to check out the interface and the hype around it. A fair share also claimed to prefer the Meta-owned platform to X, formerly Twitter. Yet more than 20 percent of responses did not reflect any affinity for the new micro-blogging site at all.
Preference for Threads among social media influencers in India in 2023
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Influencer. (October 18, 2023). Preference for Threads among social media influencers in India in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1424540/india-influencer-opinion-on-threads/
Influencer. "Preference for Threads among social media influencers in India in 2023." Chart. October 18, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1424540/india-influencer-opinion-on-threads/
Influencer. (2023). Preference for Threads among social media influencers in India in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1424540/india-influencer-opinion-on-threads/
Influencer. "Preference for Threads among Social Media Influencers in India in 2023." Statista, Statista Inc., 18 Oct 2023, https://www.statista.com/statistics/1424540/india-influencer-opinion-on-threads/
Influencer, Preference for Threads among social media influencers in India in 2023 Statista, https://www.statista.com/statistics/1424540/india-influencer-opinion-on-threads/ (last visited December 21, 2024)
Preference for Threads among social media influencers in India in 2023 [Graph], Influencer, October 18, 2023. [Online]. Available: https://www.statista.com/statistics/1424540/india-influencer-opinion-on-threads/
