As of January 2024, there were 4.9 million Instagram users in Belgium. In comparison, the popular photo and video sharing platform had an audience of around 8.15 million users in the Netherlands. Luxembourg had around 274 thousand Instagram users as of the beginning of 2024.
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Everything on "Social media usage in the Benelux" in one document: edited and divided into chapters, including detailed references.
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Overview
Benchmark
Usage
Other major platforms
Marketing and advertising
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