Usage of personalization in digital marketing channels U.S. 2020

Published by Statista Research Department, Dec 10, 2024
In a survey concluded in March 2020, gauging the use of personalization among marketers in the United States, it was found that 78 percent of responding marketers were using personalization in e-mail marketing, compared to 31 percent who were using personalization in mobile apps. Website personalization was used by 56 percent of survey participants.

Digital channels in which personalized communication is used in the United States as of March 2020

CharacteristicShare of respondents
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Showing entries 1 to 9 (9 entries in total)
Statistic: Digital channels in which personalized communication is used in the United States as of March 2020

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Release date

April 2020

Region

United States

Survey time period

February 20 to March 27, 2020

Number of respondents

302 respondents

Method of interview

Online survey

Supplementary notes

88 percent of respondents were located in the United States.
Question: In which of the following channels are you using personalization?

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