Relevant online touchpoints in the customer journey of fashion shoppers in Italy 2023

Published by Daniela Coppola, Feb 20, 2024
According to a 2023 survey carried out in Italy, the most relevant touchpoint before an online fashion purchase were site or apps of fashion brands with nearly 60 percent of answers. Online reviews from other customers followed with 51.6 percent.

Most relevant touchpoints in the online customer journey of fashion shoppers in Italy in 2023

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Release date

June 2023

Region

Italy

Survey time period

March 23 to April 3, 2023

Number of respondents

2,004 respondents

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Topics

Fashion e-commerce in the United StatesBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in FranceFashion e-commerce in Canada
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