In 2023, 31 percent of adults in the United States used wearable fitness or wellness technology because it encouraged them to achieve their fitness goals. Another common reason for using wearable fitness devices is the ability to track health data. Less popular reasons for using wearables were to eat better, sleep better, and mental health tracking.
Share of respondents who reported the following reasons were their primary motivation for using wearable fitness technology in the United States as of 2023
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Share of respondents who reported the following reasons were their primary motivation for using wearable fitness technology in the United States as of 2023
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Morning Consult. (February 21, 2023). Share of respondents who reported the following reasons were their primary motivation for using wearable fitness technology in the United States as of 2023 [Graph]. In Statista. Retrieved April 17, 2025, from https://www.statista.com/statistics/1424340/reason-for-using-wearables-in-the-us/
Morning Consult. "Share of respondents who reported the following reasons were their primary motivation for using wearable fitness technology in the United States as of 2023." Chart. February 21, 2023. Statista. Accessed April 17, 2025. https://www.statista.com/statistics/1424340/reason-for-using-wearables-in-the-us/
Morning Consult. (2023). Share of respondents who reported the following reasons were their primary motivation for using wearable fitness technology in the United States as of 2023. Statista. Statista Inc.. Accessed: April 17, 2025. https://www.statista.com/statistics/1424340/reason-for-using-wearables-in-the-us/
Morning Consult. "Share of Respondents Who Reported The following Reasons Were Their Primary Motivation for Using Wearable Fitness Technology in The United States as of 2023." Statista, Statista Inc., 21 Feb 2023, https://www.statista.com/statistics/1424340/reason-for-using-wearables-in-the-us/
Morning Consult, Share of respondents who reported the following reasons were their primary motivation for using wearable fitness technology in the United States as of 2023 Statista, https://www.statista.com/statistics/1424340/reason-for-using-wearables-in-the-us/ (last visited April 17, 2025)
Share of respondents who reported the following reasons were their primary motivation for using wearable fitness technology in the United States as of 2023 [Graph], Morning Consult, February 21, 2023. [Online]. Available: https://www.statista.com/statistics/1424340/reason-for-using-wearables-in-the-us/
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