As of 2023, 35 percent of women and 34 percent of men in the United States used and owned a wearable fitness or wellness device (such as a Fitbit, Garmin, or smart watch) designed to track vitals like blood pressure, heart rate, sleep patterns, and physical activity. Wearable technology refers to any electronic device that is designed to be worn on the user's body.
Use of wearable fitness or wellness technologies in the United States as of 2023, by gender
Characteristic
Share of respondents
Women
35%
Men
34%
0%5%10%15%20%25%30%35%40%
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The question in the source was worded as: "Do you currently own and use any wearable fitness or wellness technology meant to monitor things such as your heart rate, sleep, blood pressure, physical activity or other vitals such as a smart watch, Garmin, or Fitbit?" Only "yes" answers were taken into account
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Conor Stewart
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Morning Consult. (February 21, 2023). Use of wearable fitness or wellness technologies in the United States as of 2023, by gender [Graph]. In Statista. Retrieved April 29, 2025, from https://www.statista.com/statistics/1424301/use-of-fitness-wearables-in-the-us-by-gender/
Morning Consult. "Use of wearable fitness or wellness technologies in the United States as of 2023, by gender." Chart. February 21, 2023. Statista. Accessed April 29, 2025. https://www.statista.com/statistics/1424301/use-of-fitness-wearables-in-the-us-by-gender/
Morning Consult. (2023). Use of wearable fitness or wellness technologies in the United States as of 2023, by gender. Statista. Statista Inc.. Accessed: April 29, 2025. https://www.statista.com/statistics/1424301/use-of-fitness-wearables-in-the-us-by-gender/
Morning Consult. "Use of Wearable Fitness or Wellness Technologies in The United States as of 2023, by Gender." Statista, Statista Inc., 21 Feb 2023, https://www.statista.com/statistics/1424301/use-of-fitness-wearables-in-the-us-by-gender/
Morning Consult, Use of wearable fitness or wellness technologies in the United States as of 2023, by gender Statista, https://www.statista.com/statistics/1424301/use-of-fitness-wearables-in-the-us-by-gender/ (last visited April 29, 2025)
Use of wearable fitness or wellness technologies in the United States as of 2023, by gender [Graph], Morning Consult, February 21, 2023. [Online]. Available: https://www.statista.com/statistics/1424301/use-of-fitness-wearables-in-the-us-by-gender/
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