E-commerce professionals' top digital retail media ad formats in Latin America 2023

Published by
J. G. Navarro,
Jul 2, 2024
During a June 2023 study among e-commerce professionals across Latin America, about three-quarters of the respondents reported planning to buy on-site search advertisements during the 12 months following the survey. On-site displays or banners and on-site video ads followed, mentioned by around 73 and 67 percent of the interviewees, respectively.

Leading digital retail media ad formats e-commerce professionals planned to purchase in Latin America as of June 2023

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Sources

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Release date

June 2023

Region

LAC

Survey time period

as of June 15, 2023

Number of respondents

146 respondents

Special properties

via retail media networks; in the following 12 months; among professionals working with or directly supporting the Latin American market

Supplementary notes

* Including parking lots, shopping carts, aisles, etc..

The sources do not specify the survey type.
Multiple answers were possible.

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Statistics on " Digital advertising in Latin America "

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Global overview

4

Latin American overview

6

Formats

6

Mobile

4

Audience

5

Spotlight: digital retail media

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Topics

Digital retail media advertising in Latin AmericaDigital retail media advertising in BrazilAdvertising in MexicoAdvertising in ChileAdvertising in Peru
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