The sources forecast that, between 2022 and 2025, e-commerce marketing spending in Latin America will grow by about 20 percent, surpassing 10 billion U.S. dollars in the latter year. The digital retail media segment alone was projected to experience an increase of 36 percent in the period, reaching nearly 1.7 billion dollars by 2025.
E-commerce marketing spending in Latin America in 2022 and 2025, by type
(in billion U.S. dollars)
** Including tactics aiming at driving online conversions, such as direct-to-consumer (D2C) and in-app marketing.
*** Including marketing facilitating e-commerce that may not be directly related to advertising, such as marketing technology enterprise systems, data intelligence, a company's digital transformation, etc.
Based on a report by Portada, Comscore, Shutterstock, and Teads.
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Insider Intelligence, & eMarketer. (June 26, 2023). E-commerce marketing spending in Latin America in 2022 and 2025, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1424253/ecommerce-marketing-spending-latin-america/
Insider Intelligence, und eMarketer. "E-commerce marketing spending in Latin America in 2022 and 2025, by type (in billion U.S. dollars)." Chart. June 26, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1424253/ecommerce-marketing-spending-latin-america/
Insider Intelligence, eMarketer. (2023). E-commerce marketing spending in Latin America in 2022 and 2025, by type (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1424253/ecommerce-marketing-spending-latin-america/
Insider Intelligence, and eMarketer. "E-commerce Marketing Spending in Latin America in 2022 and 2025, by Type (in Billion U.S. Dollars)." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1424253/ecommerce-marketing-spending-latin-america/
Insider Intelligence & eMarketer, E-commerce marketing spending in Latin America in 2022 and 2025, by type (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1424253/ecommerce-marketing-spending-latin-america/ (last visited December 22, 2024)
E-commerce marketing spending in Latin America in 2022 and 2025, by type (in billion U.S. dollars) [Graph], Insider Intelligence, & eMarketer, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1424253/ecommerce-marketing-spending-latin-america/
