During a survey among connected TV (CTV) users who did not use platforms with ads in Spain, 51 percent of respondents said they would allow the presence of ads in exchange for a lower monthly subscription price.
Leading conditions to watch ads on connected TV (CTV) according to viewers in Spain as of May 2023
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IAB Spain. (June 7, 2023). Leading conditions to watch ads on connected TV (CTV) according to viewers in Spain as of May 2023 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1424248/leading-conditions-watch-ads-connected-tv-spain/
IAB Spain. "Leading conditions to watch ads on connected TV (CTV) according to viewers in Spain as of May 2023." Chart. June 7, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1424248/leading-conditions-watch-ads-connected-tv-spain/
IAB Spain. (2023). Leading conditions to watch ads on connected TV (CTV) according to viewers in Spain as of May 2023. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1424248/leading-conditions-watch-ads-connected-tv-spain/
IAB Spain. "Leading Conditions to Watch Ads on Connected Tv (Ctv) According to Viewers in Spain as of May 2023." Statista, Statista Inc., 7 Jun 2023, https://www.statista.com/statistics/1424248/leading-conditions-watch-ads-connected-tv-spain/
IAB Spain, Leading conditions to watch ads on connected TV (CTV) according to viewers in Spain as of May 2023 Statista, https://www.statista.com/statistics/1424248/leading-conditions-watch-ads-connected-tv-spain/ (last visited October 02, 2024)
Leading conditions to watch ads on connected TV (CTV) according to viewers in Spain as of May 2023 [Graph], IAB Spain, June 7, 2023. [Online]. Available: https://www.statista.com/statistics/1424248/leading-conditions-watch-ads-connected-tv-spain/