Top conditions to watch CTV ads in Spain 2023

Published by
Michele Majidi,
Mar 22, 2024
During a survey among connected TV (CTV) users who did not use platforms with ads in Spain, 51 percent of respondents said they would allow the presence of ads in exchange for a lower monthly subscription price.

Leading conditions to watch ads on connected TV (CTV) according to viewers in Spain as of May 2023

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Release date

June 2023

Region

Spain

Survey time period

April and May 2023

Number of respondents

714 respondents

Age group

16-75 years

Special properties

among connected TV users who do not watch ads

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Multiple answers were possible.

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