Survey about the awareness of shopping events in Germany 2024

Published by
Kasia Davies,
Nov 12, 2024

In 2024, around 72 percent of people in Germany had heard of Black Friday. The survey at hand asked people in Germany which of the listed shopping events they were familiar with.

Which of the following shopping events have you heard of?

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Release date

October 2024

Region

Germany

Survey time period

September 2 to 16, 2024

Number of respondents

2,020 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on " Shopping behavior trends in Germany "

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Other statistics that may interest you Shopping behavior trends in Germany

Overview

8

Consumer spending

6

Online shopping

5

Grocery shopping

7

Products

8

Consumer attitudes

5

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Topics

Black Friday in FranceU.S. Thanksgiving weekend shoppingBlack Friday in the UKChristmas gift shopping in FranceBlack Friday worldwide
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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For teams of up to 5 people
$1,299 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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