A May 2023 survey among U.S. adults found that over three in four respondents between 18 and 49 had changed their social media privacy settings for safer online practices. A further 68 percent of those 50 years and older said they turned off cookies or website tracking for safer online experiences.
Actions toward improvement of online data privacy among adults in the United States as of May 2023, by age group
Characteristic
18-49 years
50 years and older
Change their social media privacy settings*
76%
57%
Turn off cookies or website tracking
65%
68%
Have stopped using a digital product due to concern about data use
49%
49%
Use a browser or search engine that doesn't track them
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Pew Research Center. (October 18, 2023). Actions toward improvement of online data privacy among adults in the United States as of May 2023, by age group [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1424158/data-privacy-actions-us-by-age/
Pew Research Center. "Actions toward improvement of online data privacy among adults in the United States as of May 2023, by age group." Chart. October 18, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1424158/data-privacy-actions-us-by-age/
Pew Research Center. (2023). Actions toward improvement of online data privacy among adults in the United States as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1424158/data-privacy-actions-us-by-age/
Pew Research Center. "Actions toward Improvement of Online Data Privacy among Adults in The United States as of May 2023, by Age Group." Statista, Statista Inc., 18 Oct 2023, https://www.statista.com/statistics/1424158/data-privacy-actions-us-by-age/
Pew Research Center, Actions toward improvement of online data privacy among adults in the United States as of May 2023, by age group Statista, https://www.statista.com/statistics/1424158/data-privacy-actions-us-by-age/ (last visited December 18, 2024)
Actions toward improvement of online data privacy among adults in the United States as of May 2023, by age group [Graph], Pew Research Center, October 18, 2023. [Online]. Available: https://www.statista.com/statistics/1424158/data-privacy-actions-us-by-age/
