U.S. adults digital privacy actions 2023, by age

Published by
Ani Petrosyan,
Dec 3, 2024
A May 2023 survey among U.S. adults found that over three in four respondents between 18 and 49 had changed their social media privacy settings for safer online practices. A further 68 percent of those 50 years and older said they turned off cookies or website tracking for safer online experiences.

Actions toward improvement of online data privacy among adults in the United States as of May 2023, by age group

Characteristic18-49 years50 years and older
Change their social media privacy settings* 76% 57%
Turn off cookies or website tracking 65% 68%
Have stopped using a digital product due to concern about data use 49% 49%
Use a browser or search engine that doesn't track them 49% 38%
Use encrypted messaging services 42% 30%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents76%76%65%65%49%49%49%49%42%42%57%57%68%68%49%49%38%38%30%30%18-49 years50 years and olderChange their social media privacysettings*Turn off cookies or website trackingHave stopped using a digital product dueto concern about data useUse a browser or search engine thatdoesn't track themUse encrypted messaging services
0%20%40%60%80%100%

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Source

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Release date

October 2023

Region

United States

Survey time period

May 15 to 21, 2023

Number of respondents

5,101 respondents

Age group

18 years and older

Special properties

U.S. adults; internet users; nationally representative

Method of interview

Online panel

Supplementary notes

The source adds the following information specifying the data:
"Percentage who say they ever __ to manage their privacy online."

"Those who did not give an answer or who do not use the internet are not shown."

* Based on social media users.

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