Most valued CTV advertising features according to viewers in Spain 2023

Published by
Michele Majidi,
Mar 22, 2024
During a survey among connected TV (CTV) users in Spain in April and May 2023, around 79 percent of respondents included the possibility of skipping some commercials amidst the CTV advertising feature they valued the most. This was followed by 53 percent of respondents citing fewer repetitive commercials.

Most valued features of connected TV advertising according to viewers in Spain as of May 2023

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Release date

June 2023

Region

Spain

Survey time period

April and May 2023

Number of respondents

848 respondents

Age group

16-75 years

Special properties

among connected TV users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Survey question: "What do you value about connected TV in your advertising experience?"
Multiple answers were possible.

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Overview

4

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Market leaders

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Marketer usage

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Consumer insights

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Topics

TV advertising in FranceTelevision industry in EuropeTelevision consumption in FranceSocial media advertising and marketing in FranceAdvertising in France
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$0 USD
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