U.S. adults digital privacy actions 2023

Published by
Ani Petrosyan,
Dec 3, 2024
A May 2023 survey among U.S. adults found that nearly seven in 10 respondents had changed their social media privacy settings or prevented websites from tracking their personal information. Around half of them stated that they had stopped using a digital service or a product because of data privacy concerns.

Actions toward improvement of online data privacy among adults in the United States as of May 2023

CharacteristicShare of respondents
Change their social media privacy settings* 68%
Turn off cookies or website tracking 67%
Have stopped using a digital product due to concern about data use 49%
Use a browser or search engine that doesn't track them 44%
Use encrypted messaging services 36%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents68%68%67%67%49%49%44%44%36%36%Change their social media privacysettings*Turn off cookies or website trackingHave stopped using a digital product dueto concern about data useUse a browser or search engine thatdoesn't track themUse encrypted messaging services
0%10%20%30%40%50%60%70%80%

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Source

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Release date

October 2023

Region

United States

Survey time period

May 15 to 21, 2023

Number of respondents

5,101 respondents

Age group

18 years and older

Special properties

U.S. adults; internet users; nationally representative

Method of interview

Online panel

Supplementary notes

The source adds the following information specifying the data:
* Based on social media users "Percentage who say they ever __ to manage their privacy online."

"Those who did not give an answer or who do not use the internet are not shown."

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