According to a 2023 survey, 57 percent of British social media users followed pet influencers because they cheered them up, while 49 percent said they followed petfluencers because they made them laugh. Overall, 51 percent of Brits followed pets online because they thought they were adorable.
British social media users on reasons to follow petfluencers in 2023
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The Drum. (March 17, 2023). British social media users on reasons to follow petfluencers in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1424051/brits-reasons-following-pets-social-media/
The Drum. "British social media users on reasons to follow petfluencers in 2023." Chart. March 17, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1424051/brits-reasons-following-pets-social-media/
The Drum. (2023). British social media users on reasons to follow petfluencers in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1424051/brits-reasons-following-pets-social-media/
The Drum. "British Social Media Users on Reasons to Follow Petfluencers in 2023." Statista, Statista Inc., 17 Mar 2023, https://www.statista.com/statistics/1424051/brits-reasons-following-pets-social-media/
The Drum, British social media users on reasons to follow petfluencers in 2023 Statista, https://www.statista.com/statistics/1424051/brits-reasons-following-pets-social-media/ (last visited November 22, 2024)
British social media users on reasons to follow petfluencers in 2023 [Graph], The Drum, March 17, 2023. [Online]. Available: https://www.statista.com/statistics/1424051/brits-reasons-following-pets-social-media/