Consumer price sensitivity worldwide 2022, by product category

Published by
M. Shahbandeh,
Jan 10, 2024
As of December 2022, about 55 percent of consumers across different markets worldwide reported a price-consciousness for groceries in the past six months. Utilities was the next highest category for price sensitivity during that time period.

Consumer price sensitivity worldwide in 2022, by product category

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Release date

February 2023

Region

Worldwide

Survey time period

December 2022

Number of respondents

510 to 2,044*

Age group

18 years and older

Special properties

Nationally represented or targeted audiences

Method of interview

Online survey

Supplementary notes

*Sample ranged between these values in each market.
Sample markets included Mexico, India, Italy, Poland, Canada, France, United Arab Emirates, Spain, China, Singapore, Germany, Australia, Indonesia, Hong Kong, United States, Great Britain, Sweden, and Denmark.
Original survey question reads, "Thinking about the following products or services which, if any, have you been the most price-conscious about in the past six months? Please select all that apply (%)".

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