According to a survey conducted among connected TV (CTV) users in Spain in April and May 2023, 44 percent of respondents said they favored ad placements before a program or content. This was followed by 36 percent of respondents who stated they favored ad placements after a program or content.
Favorite ad placements according to connected TV (CTV) users in Spain as of May 2023
Characteristic
Share of respondents
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IAB Spain. (June 7, 2023). Favorite ad placements according to connected TV (CTV) users in Spain as of May 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1423993/favorite-ctv-ad-placements-spain/
IAB Spain. "Favorite ad placements according to connected TV (CTV) users in Spain as of May 2023." Chart. June 7, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1423993/favorite-ctv-ad-placements-spain/
IAB Spain. (2023). Favorite ad placements according to connected TV (CTV) users in Spain as of May 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1423993/favorite-ctv-ad-placements-spain/
IAB Spain. "Favorite Ad Placements According to Connected Tv (Ctv) Users in Spain as of May 2023." Statista, Statista Inc., 7 Jun 2023, https://www.statista.com/statistics/1423993/favorite-ctv-ad-placements-spain/
IAB Spain, Favorite ad placements according to connected TV (CTV) users in Spain as of May 2023 Statista, https://www.statista.com/statistics/1423993/favorite-ctv-ad-placements-spain/ (last visited August 24, 2024)
Favorite ad placements according to connected TV (CTV) users in Spain as of May 2023 [Graph], IAB Spain, June 7, 2023. [Online]. Available: https://www.statista.com/statistics/1423993/favorite-ctv-ad-placements-spain/