Favorite ad placements according to CTV users in Spain 2023

Published by
Michele Majidi,
Mar 22, 2024
According to a survey conducted among connected TV (CTV) users in Spain in April and May 2023, 44 percent of respondents said they favored ad placements before a program or content. This was followed by 36 percent of respondents who stated they favored ad placements after a program or content.

Favorite ad placements according to connected TV (CTV) users in Spain as of May 2023

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Release date

June 2023

Region

Spain

Survey time period

April and May 2023

Number of respondents

848 respondents

Age group

16-75 years

Special properties

among connected TV users

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Multiple answers were possible.

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Overview

4

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5

Market leaders

3

Marketer usage

6

Consumer insights

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Topics

TV advertising in FranceTelevision industry in EuropeTelevision consumption in FranceSocial media advertising and marketing in FranceAdvertising in France
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