A survey conducted in the United States in 2021 found that 47 percent of pet owners belonging to Generation Z had spent money on their pets for the purpose of a social media post. Millennial pet owners were also prone to spending money on their pets' social media publications, with 40 percent indicating that they had done so. Overall, just eight percent of Baby boomers had spent money on their pets for a social media post.
Share of pet owners in the United States who have spent money on their pets for social media posts at least once as of August 2021, by generation
The survey also encompassed consumers belonging to the silent generation, defined as those aged 76 and older. However, the sample size was insufficient to incorporate findings of that group in the generational breakdowns.
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AAHA. (March 17, 2022). Share of pet owners in the United States who have spent money on their pets for social media posts at least once as of August 2021, by generation [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1423942/us-pet-owners-spending-money-social-media-posts-generation/
AAHA. "Share of pet owners in the United States who have spent money on their pets for social media posts at least once as of August 2021, by generation." Chart. March 17, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1423942/us-pet-owners-spending-money-social-media-posts-generation/
AAHA. (2022). Share of pet owners in the United States who have spent money on their pets for social media posts at least once as of August 2021, by generation. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1423942/us-pet-owners-spending-money-social-media-posts-generation/
AAHA. "Share of Pet Owners in The United States Who Have Spent Money on Their Pets for Social Media Posts at Least Once as of August 2021, by Generation." Statista, Statista Inc., 17 Mar 2022, https://www.statista.com/statistics/1423942/us-pet-owners-spending-money-social-media-posts-generation/
AAHA, Share of pet owners in the United States who have spent money on their pets for social media posts at least once as of August 2021, by generation Statista, https://www.statista.com/statistics/1423942/us-pet-owners-spending-money-social-media-posts-generation/ (last visited December 04, 2024)
Share of pet owners in the United States who have spent money on their pets for social media posts at least once as of August 2021, by generation [Graph], AAHA, March 17, 2022. [Online]. Available: https://www.statista.com/statistics/1423942/us-pet-owners-spending-money-social-media-posts-generation/
