In 2022, around 61 percent of B2B companies in Germany were investing in customer service centers or phone/ mail orders. Only 29 percent of companies were investing in sales representatives.
Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel
Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period (Q1 2019 through Q1 2022) and met a monthly minimum visit and order threshold. Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
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Salesforce Research. (November 15, 2023). Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/
Salesforce Research. "Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel." Chart. November 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/
Salesforce Research. (2023). Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/
Salesforce Research. "Share of Business-to-business (B2b) Organizations Investing in Digital Commerce Channels in Germany in 2022, by Channel." Statista, Statista Inc., 15 Nov 2023, https://www.statista.com/statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/
Salesforce Research, Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel Statista, https://www.statista.com/statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/ (last visited December 22, 2024)
Share of business-to-business (B2B) organizations investing in digital commerce channels in Germany in 2022, by channel [Graph], Salesforce Research, November 15, 2023. [Online]. Available: https://www.statista.com/statistics/1423880/digital-commerce-channels-b2b-companies-investment-germany/
