In 2023, nearly 80 percent of consumers taking part in a survey in Italy stated that they were planning to shop during Black Friday. The number of people who said that they intended to shop during Cyber Monday was slightly lower, at about 61 percent.
Share of consumers who intend to shop during Black Friday and Cyber Monday in Italy in 2023
Characteristic
Share of respondents
Cyber Monday
61%
Black Friday
79%
0%20%40%60%80%100%
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YouGov Italy. (November 8, 2023). Share of consumers who intend to shop during Black Friday and Cyber Monday in Italy in 2023 [Graph]. In Statista. Retrieved March 31, 2025, from https://www.statista.com/statistics/1423876/consumers-who-intend-to-shop-during-black-friday-and-cyber-monday-in-italy/
YouGov Italy. "Share of consumers who intend to shop during Black Friday and Cyber Monday in Italy in 2023." Chart. November 8, 2023. Statista. Accessed March 31, 2025. https://www.statista.com/statistics/1423876/consumers-who-intend-to-shop-during-black-friday-and-cyber-monday-in-italy/
YouGov Italy. (2023). Share of consumers who intend to shop during Black Friday and Cyber Monday in Italy in 2023. Statista. Statista Inc.. Accessed: March 31, 2025. https://www.statista.com/statistics/1423876/consumers-who-intend-to-shop-during-black-friday-and-cyber-monday-in-italy/
YouGov Italy. "Share of Consumers Who Intend to Shop during Black Friday and Cyber Monday in Italy in 2023." Statista, Statista Inc., 8 Nov 2023, https://www.statista.com/statistics/1423876/consumers-who-intend-to-shop-during-black-friday-and-cyber-monday-in-italy/
YouGov Italy, Share of consumers who intend to shop during Black Friday and Cyber Monday in Italy in 2023 Statista, https://www.statista.com/statistics/1423876/consumers-who-intend-to-shop-during-black-friday-and-cyber-monday-in-italy/ (last visited March 31, 2025)
Share of consumers who intend to shop during Black Friday and Cyber Monday in Italy in 2023 [Graph], YouGov Italy, November 8, 2023. [Online]. Available: https://www.statista.com/statistics/1423876/consumers-who-intend-to-shop-during-black-friday-and-cyber-monday-in-italy/
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