Share of B2B companies using social media platforms in the GSA region 2024

Published by
Kasia Davies,
Nov 11, 2024

In 2024, almost 95 percent of B2B companies in Germany used the business network LinkedIn to promote their company. Over 73 percent used Instagram, while around 68 percent promoted their company on facebook.

Which of the following social media platforms were used by B2B companies in Germany, Switzerland, and Austria in 2024?

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Source

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Release date

September 2024

Region

Austria, Germany, Switzerland

Survey time period

June to August 2024

Number of respondents

780 respondents

Method of interview

Online survey

Supplementary notes

The source does not provide any precise information on the question. The wording chosen here may therefore differ slightly from the survey.

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