In 2023, about 66 percent of female consumers taking part in a survey in Italy were planning to purchase fashion items during Black Friday. The number of men intending to do the same was lower, at about 58 percent.
Share of Italian consumers purchasing fashion products during Black Friday in 2023, by gender
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Share of respondents
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YouGov Italy. (November 8, 2023). Share of Italian consumers purchasing fashion products during Black Friday in 2023, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1423860/consumers-purchasing-fashion-items-during-black-friday-in-italy-by-gender/
YouGov Italy. "Share of Italian consumers purchasing fashion products during Black Friday in 2023, by gender." Chart. November 8, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1423860/consumers-purchasing-fashion-items-during-black-friday-in-italy-by-gender/
YouGov Italy. (2023). Share of Italian consumers purchasing fashion products during Black Friday in 2023, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1423860/consumers-purchasing-fashion-items-during-black-friday-in-italy-by-gender/
YouGov Italy. "Share of Italian Consumers Purchasing Fashion Products during Black Friday in 2023, by Gender." Statista, Statista Inc., 8 Nov 2023, https://www.statista.com/statistics/1423860/consumers-purchasing-fashion-items-during-black-friday-in-italy-by-gender/
YouGov Italy, Share of Italian consumers purchasing fashion products during Black Friday in 2023, by gender Statista, https://www.statista.com/statistics/1423860/consumers-purchasing-fashion-items-during-black-friday-in-italy-by-gender/ (last visited July 22, 2024)
Share of Italian consumers purchasing fashion products during Black Friday in 2023, by gender [Graph], YouGov Italy, November 8, 2023. [Online]. Available: https://www.statista.com/statistics/1423860/consumers-purchasing-fashion-items-during-black-friday-in-italy-by-gender/