In 2023, about 66 percent of female consumers taking part in a survey in Italy were planning to purchase fashion items during Black Friday. The number of men intending to do the same was lower, at about 58 percent.
Share of Italian consumers purchasing fashion products during Black Friday in 2023, by gender
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YouGov Italy. (November 8, 2023). Share of Italian consumers purchasing fashion products during Black Friday in 2023, by gender [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1423860/consumers-purchasing-fashion-items-during-black-friday-in-italy-by-gender/
YouGov Italy. "Share of Italian consumers purchasing fashion products during Black Friday in 2023, by gender." Chart. November 8, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1423860/consumers-purchasing-fashion-items-during-black-friday-in-italy-by-gender/
YouGov Italy. (2023). Share of Italian consumers purchasing fashion products during Black Friday in 2023, by gender. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1423860/consumers-purchasing-fashion-items-during-black-friday-in-italy-by-gender/
YouGov Italy. "Share of Italian Consumers Purchasing Fashion Products during Black Friday in 2023, by Gender." Statista, Statista Inc., 8 Nov 2023, https://www.statista.com/statistics/1423860/consumers-purchasing-fashion-items-during-black-friday-in-italy-by-gender/
YouGov Italy, Share of Italian consumers purchasing fashion products during Black Friday in 2023, by gender Statista, https://www.statista.com/statistics/1423860/consumers-purchasing-fashion-items-during-black-friday-in-italy-by-gender/ (last visited January 08, 2025)
Share of Italian consumers purchasing fashion products during Black Friday in 2023, by gender [Graph], YouGov Italy, November 8, 2023. [Online]. Available: https://www.statista.com/statistics/1423860/consumers-purchasing-fashion-items-during-black-friday-in-italy-by-gender/
