In 2023, about 74 percent of male consumers taking part in a survey in Italy were planning to purchase electronics and home appliances during Black Friday. The number of women intending to do the same was lower, at about 60 percent.
Share of Italian consumers purchasing electronics and home appliances during Black Friday in 2023, by gender
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YouGov Italy. (November 8, 2023). Share of Italian consumers purchasing electronics and home appliances during Black Friday in 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1423859/consumers-purchasing-electronics-during-black-friday-in-italy-by-gender/
YouGov Italy. "Share of Italian consumers purchasing electronics and home appliances during Black Friday in 2023, by gender." Chart. November 8, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1423859/consumers-purchasing-electronics-during-black-friday-in-italy-by-gender/
YouGov Italy. (2023). Share of Italian consumers purchasing electronics and home appliances during Black Friday in 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1423859/consumers-purchasing-electronics-during-black-friday-in-italy-by-gender/
YouGov Italy. "Share of Italian Consumers Purchasing Electronics and Home Appliances during Black Friday in 2023, by Gender." Statista, Statista Inc., 8 Nov 2023, https://www.statista.com/statistics/1423859/consumers-purchasing-electronics-during-black-friday-in-italy-by-gender/
YouGov Italy, Share of Italian consumers purchasing electronics and home appliances during Black Friday in 2023, by gender Statista, https://www.statista.com/statistics/1423859/consumers-purchasing-electronics-during-black-friday-in-italy-by-gender/ (last visited August 24, 2024)
Share of Italian consumers purchasing electronics and home appliances during Black Friday in 2023, by gender [Graph], YouGov Italy, November 8, 2023. [Online]. Available: https://www.statista.com/statistics/1423859/consumers-purchasing-electronics-during-black-friday-in-italy-by-gender/