Bounce rate of global online shopping 2023, by product category
As of September 2023, the health and beauty industry recorded the highest bounce rate compared to other e-commerce sectors. That month, health and beauty sites had a bounce rate of around 51.6 percent. The overall bounce rate for e-commerce was approximately 38.7 percent. The term "bounce rate" refers to the percentage of website visitors who leave the site after viewing a single page.