Bounce rate of global online shopping 2023, by product category

Published by
L. Yltävä,
Nov 15, 2023
As of September 2023, the health and beauty industry recorded the highest bounce rate compared to other e-commerce sectors. That month, health and beauty sites had a bounce rate of around 51.6 percent. The overall bounce rate for e-commerce was approximately 38.7 percent. The term "bounce rate" refers to the percentage of website visitors who leave the site after viewing a single page.

Bounce rate on e-commerce websites worldwide as of September 2023, by product category

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Release date

November 2023

Region

Worldwide

Survey time period

As of September 2023

Special properties

customer sessions across 250+ retailer brands

Supplementary notes

The date of release is the date of access.

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