As of December 31, 2024, the add-to-cart rate (ATC) of global online shoppers was highest for smartphones, at approximately 14.1 percent. Desktops recorded the lowest AOT rate compared to mobile devices, at roughly nine percent. The average ATC for e-commerce was about 12.6 percent.
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Everything on "E-commerce checkout behavior" in one document: edited and divided into chapters, including detailed references.
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Overview
Online orders
Conversion
Cart abandonment
Digital payment preferences
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