As of December 2023, the add-to-cart rate (ATC) of global online shoppers was highest for smartphones, at approximately 12.2 percent. Desktops recorded the lowest AOT rate compared to mobile devices, at roughly 9.6 percent. The average ATC for e-commerce was about 11.4 percent.
Add-to-cart rate of online shoppers worldwide as of December 2023, by device
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Monetate. (January 31, 2024). Add-to-cart rate of online shoppers worldwide as of December 2023, by device [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1423798/online-shopping-add-to-cart-rate-device/
Monetate. "Add-to-cart rate of online shoppers worldwide as of December 2023, by device." Chart. January 31, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1423798/online-shopping-add-to-cart-rate-device/
Monetate. (2024). Add-to-cart rate of online shoppers worldwide as of December 2023, by device. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1423798/online-shopping-add-to-cart-rate-device/
Monetate. "Add-to-cart Rate of Online Shoppers Worldwide as of December 2023, by Device." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1423798/online-shopping-add-to-cart-rate-device/
Monetate, Add-to-cart rate of online shoppers worldwide as of December 2023, by device Statista, https://www.statista.com/statistics/1423798/online-shopping-add-to-cart-rate-device/ (last visited December 21, 2024)
Add-to-cart rate of online shoppers worldwide as of December 2023, by device [Graph], Monetate, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1423798/online-shopping-add-to-cart-rate-device/