According to a study of iOS users in the United States, spending on Amazon marketplace changes by generation and product category. The biggest gap was in grocery purchases. Millennials made nearly 23 purchases of grocery and gourmet food products on Amazon between January and July 2023. In turn, users of Generation Z did not go over ten purchases over the considered period.
Number of purchases on Amazon in the United States between January and July 2023, by generation and product category
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Gen Z
Millennials
Gen X
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Measure Protocol. (September 1, 2023). Number of purchases on Amazon in the United States between January and July 2023, by generation and product category [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1423773/number-of-purchases-on-amazon-by-generation-united-states/
Measure Protocol. "Number of purchases on Amazon in the United States between January and July 2023, by generation and product category ." Chart. September 1, 2023. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1423773/number-of-purchases-on-amazon-by-generation-united-states/
Measure Protocol. (2023). Number of purchases on Amazon in the United States between January and July 2023, by generation and product category . Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1423773/number-of-purchases-on-amazon-by-generation-united-states/
Measure Protocol. "Number of Purchases on Amazon in The United States between January and July 2023, by Generation and Product Category ." Statista, Statista Inc., 1 Sep 2023, https://www.statista.com/statistics/1423773/number-of-purchases-on-amazon-by-generation-united-states/
Measure Protocol, Number of purchases on Amazon in the United States between January and July 2023, by generation and product category Statista, https://www.statista.com/statistics/1423773/number-of-purchases-on-amazon-by-generation-united-states/ (last visited July 05, 2024)
Number of purchases on Amazon in the United States between January and July 2023, by generation and product category [Graph], Measure Protocol, September 1, 2023. [Online]. Available: https://www.statista.com/statistics/1423773/number-of-purchases-on-amazon-by-generation-united-states/