According to a study of iOS users in the United States, spending on Amazon marketplace changes by generation and product category. The biggest gap was in consumer electronics. Users from Generation X would spend 142.5 U.S. dollars on this category of products, followed by Gen Z shoppers at 115.4 U.S. dollars. In turn, Millennials would not spend more than 57.4 U.S. dollars, on average.
Average spend on Amazon in the United States as of July 2023, by generation and product category
(in U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Measure Protocol. (September 1, 2023). Average spend on Amazon in the United States as of July 2023, by generation and product category (in U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1423767/average-spend-on-amazon-by-generation-united-states/
Measure Protocol. "Average spend on Amazon in the United States as of July 2023, by generation and product category (in U.S. dollars)." Chart. September 1, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1423767/average-spend-on-amazon-by-generation-united-states/
Measure Protocol. (2023). Average spend on Amazon in the United States as of July 2023, by generation and product category (in U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1423767/average-spend-on-amazon-by-generation-united-states/
Measure Protocol. "Average Spend on Amazon in The United States as of July 2023, by Generation and Product Category (in U.S. Dollars)." Statista, Statista Inc., 1 Sep 2023, https://www.statista.com/statistics/1423767/average-spend-on-amazon-by-generation-united-states/
Measure Protocol, Average spend on Amazon in the United States as of July 2023, by generation and product category (in U.S. dollars) Statista, https://www.statista.com/statistics/1423767/average-spend-on-amazon-by-generation-united-states/ (last visited December 21, 2024)
Average spend on Amazon in the United States as of July 2023, by generation and product category (in U.S. dollars) [Graph], Measure Protocol, September 1, 2023. [Online]. Available: https://www.statista.com/statistics/1423767/average-spend-on-amazon-by-generation-united-states/
