According to a study of iOS users in the United States, spending on Amazon marketplace changes by generation and product category. The biggest gap was in consumer electronics. Users from Generation X would spend 142.5 U.S. dollars on this category of products, followed by Gen Z shoppers at 115.4 U.S. dollars. In turn, Millennials would not spend more than 57.4 U.S. dollars, on average.
Average spend on Amazon in the United States as of July 2023, by generation and product category
(in U.S. dollars)
Characteristic
Gen Z
Millennials
Gen X
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Measure Protocol. (September 1, 2023). Average spend on Amazon in the United States as of July 2023, by generation and product category (in U.S. dollars) [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1423767/average-spend-on-amazon-by-generation-united-states/
Measure Protocol. "Average spend on Amazon in the United States as of July 2023, by generation and product category (in U.S. dollars)." Chart. September 1, 2023. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1423767/average-spend-on-amazon-by-generation-united-states/
Measure Protocol. (2023). Average spend on Amazon in the United States as of July 2023, by generation and product category (in U.S. dollars). Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1423767/average-spend-on-amazon-by-generation-united-states/
Measure Protocol. "Average Spend on Amazon in The United States as of July 2023, by Generation and Product Category (in U.S. Dollars)." Statista, Statista Inc., 1 Sep 2023, https://www.statista.com/statistics/1423767/average-spend-on-amazon-by-generation-united-states/
Measure Protocol, Average spend on Amazon in the United States as of July 2023, by generation and product category (in U.S. dollars) Statista, https://www.statista.com/statistics/1423767/average-spend-on-amazon-by-generation-united-states/ (last visited July 05, 2024)
Average spend on Amazon in the United States as of July 2023, by generation and product category (in U.S. dollars) [Graph], Measure Protocol, September 1, 2023. [Online]. Available: https://www.statista.com/statistics/1423767/average-spend-on-amazon-by-generation-united-states/