Number of people in Germany who bought lactose-free products 2019-2024
In 2024, around 3.5 million people in Germany had bought lactose-free products in the last 14 days. This was an increase compared to the year before.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.