Number of people in Germany who bought gluten-free products 2019-2024
In 2024, around 2.16 million people in Germany had bought gluten-free products in the last 14 days. Numbers did not change significantly during the specified timeline, though there was a slight increase in the last three years.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.