Number of people in Germany interested in diets and diet products 2019-2024

In 2024, around 3.7 million people in Germany were especially interested in diets and diet products.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Obesity in Germany

By 2025, the prevalence of obesity among men in Germany is projected to reach approximately 31 percent, while around 25 percent of women are expected to be overweight. This places Germany roughly in the middle of the European rankings. However, doctors have expressed concern about the overall health of the German population, with over 80 percent advocating for a stronger emphasis on preventive measures and improved patient compliance.

Dietary habits in Germany 

German cuisine is not typically known for being particularly healthy, given its heavy reliance on bread, meat, and sausage. However, by 2024, around 18 percent of Germans followed a flexitarian diet, primarily consuming plant-based foods while occasionally including dairy, meat, or fish. About six percent adhered to a vegetarian diet, while only four percent avoided animal products entirely. Nonetheless, this placed Germany third in the European comparison in terms of the share of vegetarians in the population.