For Black Friday 2024, about 45 percent of French consumers taking part in a survey stated that they were planning to buy ready-to-wear clothing, making it the leading product category. Beauty products and household appliances ranked second and third, respectively.
Most popular product categories during Black Friday in France in 2024
respondents who had previously stated that they intended to purchase something on Black Friday
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Multiple answers were allowed. The source asked respondents what product categories they were thinking of buying on Black Friday. * The report's total number of surveyed participants amounted to a sample of 1,009 people, representative of the French population.
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OpinionWay, & Bonial. (November 4, 2024). Most popular product categories during Black Friday in France in 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1423583/most-popular-product-categories-during-black-friday-in-france/
OpinionWay, und Bonial. "Most popular product categories during Black Friday in France in 2024." Chart. November 4, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1423583/most-popular-product-categories-during-black-friday-in-france/
OpinionWay, Bonial. (2024). Most popular product categories during Black Friday in France in 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1423583/most-popular-product-categories-during-black-friday-in-france/
OpinionWay, and Bonial. "Most Popular Product Categories during Black Friday in France in 2024." Statista, Statista Inc., 4 Nov 2024, https://www.statista.com/statistics/1423583/most-popular-product-categories-during-black-friday-in-france/
OpinionWay & Bonial, Most popular product categories during Black Friday in France in 2024 Statista, https://www.statista.com/statistics/1423583/most-popular-product-categories-during-black-friday-in-france/ (last visited December 19, 2024)
Most popular product categories during Black Friday in France in 2024 [Graph], OpinionWay, & Bonial, November 4, 2024. [Online]. Available: https://www.statista.com/statistics/1423583/most-popular-product-categories-during-black-friday-in-france/