Most popular product categories during Black Friday in France 2023

Published by
Dominique Petruzzi,
Nov 16, 2023
For Black Friday 2023, nearly 40 percent of French consumers taking part in a survey stated that they were planning to buy ready-to-wear clothing, making it the leading product category. Household appliances and toys ranked second and third, respectively.

Most popular product categories during Black Friday in France in 2023

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Sources

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Release date

November 2023

Region

France

Survey time period

October 25 to 26, 2023

Number of respondents

269*

Special properties

respondents who had previously stated that they intend to purchase something on Black Friday

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Multiple answers were allowed.
The source asked respondents what product categories they were thinking of buying on Black Friday.
* The report's total number of surveyed participants amounted to a sample of 1,002 people, representative of the French population.

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