Most popular product categories during Black Friday in France 2024

Published by
D. Petruzzi,
Nov 12, 2024

For Black Friday 2024, about 45 percent of French consumers taking part in a survey stated that they were planning to buy ready-to-wear clothing, making it the leading product category. Beauty products and household appliances ranked second and third, respectively.

Most popular product categories during Black Friday in France in 2024

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Sources

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Release date

November 2024

Region

France

Survey time period

October 24 to 28, 2024

Number of respondents

1,009*

Age group

18 years and older

Special properties

respondents who had previously stated that they intended to purchase something on Black Friday

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Multiple answers were allowed.
The source asked respondents what product categories they were thinking of buying on Black Friday.
* The report's total number of surveyed participants amounted to a sample of 1,009 people, representative of the French population.

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