People with LOHAS interested in information about healthy eating Germany 2024

Published by Statista Research Department, Nov 25, 2024

 In 2024, around 68.3 percent of the people surveyed were particularly interested in information about healthy eating. Meanwhile, in the total population, this proportion was around 34.4 percent. LOHAS (lifestyle of health and sustainability) comprises a group of people who are oriented towards health and sustainability in terms of their lifestyle and consumption style.

The Allensbach Market and Advertising Media Analysis, or AWA for short, determines the attitudes, consumer habits and media use of the population in Germany on a broad statistical basis.

People following LOHAS (lifestyle of health and sustainability) interested in information about healthy eating in Germany in 2024

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Release date

June 2024

Region

Germany

Survey time period

2024

Age group

14 years and older

Special properties

LOHAS*

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:
Base: German-speaking population aged 14 years and older.

Information on total sample:
2024: 23,485 respondents, representing 70.48 million people.

* Information on target group „LOHAS - Lifestyle of health and sustainability“:
2024: 3,117 respondents, projection to 9.19 million people.
LOHAS includes a group of people who focus on health and sustainability regarding their lifestyle and consumer behavior. Information on methodology available here.

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Statistics on " Nutrition in Germany "

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Other statistics that may interest you Nutrition in Germany

Overview

8

Eating habits

8

Plant products

8

Fats and oils

8

Animal products

8

Snacks and confectionery

5

Beverages

8

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Topics

Nutrition in GermanyHealth and wellness food trends in EuropeFood retail in GermanyDiet and nutrition in the Asia-Pacific regionFood trends in Scandinavia
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