In the United States, a combined share of 78 percent of consumers intended to either definitely or probably shop during November shopping events such as Singles Day, Black Friday, and Cyber Monday in 2023. This share was also strong in Canada, as well as Poland and Germany.
Share of consumers who said they would shop during November sales events worldwide in 2023, by country
Characteristic
Definitely
Probably
Probably not
Definitely not
Don’t know
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BCG. (November 9, 2023). Share of consumers who said they would shop during November sales events worldwide in 2023, by country [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1423474/black-friday-weekend-shopping-intention/
BCG. "Share of consumers who said they would shop during November sales events worldwide in 2023, by country." Chart. November 9, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1423474/black-friday-weekend-shopping-intention/
BCG. (2023). Share of consumers who said they would shop during November sales events worldwide in 2023, by country. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1423474/black-friday-weekend-shopping-intention/
BCG. "Share of Consumers Who Said They Would Shop during November Sales Events Worldwide in 2023, by Country." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1423474/black-friday-weekend-shopping-intention/
BCG, Share of consumers who said they would shop during November sales events worldwide in 2023, by country Statista, https://www.statista.com/statistics/1423474/black-friday-weekend-shopping-intention/ (last visited August 25, 2024)
Share of consumers who said they would shop during November sales events worldwide in 2023, by country [Graph], BCG, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1423474/black-friday-weekend-shopping-intention/