Consumers planning to shop the November sales events worldwide 2024

Published by
Tugba Sabanoglu,
Nov 18, 2024

In Canada, a combined share of 83 percent of consumers intended to either definitely or probably shop during November shopping events such as Singles Day, Black Friday, and Cyber Monday in 2024. This share was also strong in Spain, as well as the United States and Poland.

Share of consumers who said they would shop during November sales events worldwide in 2024, by country

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Release date

November 2024

Region

Worldwide

Survey time period

October 2024

Number of respondents

10,153 respondents

Age group

18-75 years

Special properties

all respondents who know about Black Friday/Cyber Monday

Supplementary notes

Respondents were asked whether they will be shopping through the Black Friday, Cyber Monday, and Single's Day shopping events.

Some columns do not add up to 100 percent due to rounding.

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