Growth in MarTech investments in Western Europe 2023-2025, by country

Published by
Valentina Dencheva,
Nov 14, 2023
During a 2023 survey, 59 percent of responding marketing technology professionals from Germany predicted their company's investments in marketing technology (MarTech) would increase over the "next couple of years." In the Netherlands, the share stood at 52 percent.

Projected change in MarTech investments at companies in selected countries in Western Europe between 2023 and 2025

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Release date

July 2023

Region

Europe

Survey time period

May and June 2023

Number of respondents

>2,200

Special properties

among marketing technology professionals

Supplementary notes

Survey question: "Do you predict that your company's investments in Martech over the next couple of years, will.."
Samples:
Austria: n=154,
Belgium: n=144,
Denmark: n=143,
Finland: n=150,
France: n=219,
Germany: n=231,
The Netherlands: n=216,
Norway: n=155,
Sweden: n=400,
United Kingdom: n=251.

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