The results of a recent survey show that, in 2023, about 54 percent of Gen Z consumers in Italy intended to consider the impact on the environment when choosing what and where to buy during Black Friday. At just over 40 percent, all other generations were more or less equally concerned about their environmental impact.
Consumers who keep sustainability in mind when shopping for Black Friday in Italy in 2023, by generation
The source asked respondents the following question:"Will you consider environmental impact when choosing what and where to buy?". The share of respondents refers to participants who replied "Yes, a lot or partially" to the question above.
* The total number of surveyed respondents for Spain, France, and Italy amounted to 1,500. The number of respondents for Italy specifically was not provided by the source.
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ESG360. (November 10, 2023). Consumers who keep sustainability in mind when shopping for Black Friday in Italy in 2023, by generation [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1423307/importance-of-sustainability-during-black-friday-in-italy-by-generation/
ESG360. "Consumers who keep sustainability in mind when shopping for Black Friday in Italy in 2023, by generation." Chart. November 10, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1423307/importance-of-sustainability-during-black-friday-in-italy-by-generation/
ESG360. (2023). Consumers who keep sustainability in mind when shopping for Black Friday in Italy in 2023, by generation. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1423307/importance-of-sustainability-during-black-friday-in-italy-by-generation/
ESG360. "Consumers Who Keep Sustainability in Mind When Shopping for Black Friday in Italy in 2023, by Generation." Statista, Statista Inc., 10 Nov 2023, https://www.statista.com/statistics/1423307/importance-of-sustainability-during-black-friday-in-italy-by-generation/
ESG360, Consumers who keep sustainability in mind when shopping for Black Friday in Italy in 2023, by generation Statista, https://www.statista.com/statistics/1423307/importance-of-sustainability-during-black-friday-in-italy-by-generation/ (last visited December 03, 2024)
Consumers who keep sustainability in mind when shopping for Black Friday in Italy in 2023, by generation [Graph], ESG360, November 10, 2023. [Online]. Available: https://www.statista.com/statistics/1423307/importance-of-sustainability-during-black-friday-in-italy-by-generation/
