Nearly 30 percent of U.S. consumers resubscribed to an SVOD service when a promotional price was offered, according to an April 2023 survey. Another 27 percent of respondents said to resubscribe after an interesting show has been added.
Reasons for resubscribing to a subscription video-on-demand (SVOD) service in the United States as of April 2023
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Next TV. (September 19, 2023). Reasons for resubscribing to a subscription video-on-demand (SVOD) service in the United States as of April 2023 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1423293/reasons-resubscribing-svod-service-us/
Next TV. "Reasons for resubscribing to a subscription video-on-demand (SVOD) service in the United States as of April 2023." Chart. September 19, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1423293/reasons-resubscribing-svod-service-us/
Next TV. (2023). Reasons for resubscribing to a subscription video-on-demand (SVOD) service in the United States as of April 2023. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1423293/reasons-resubscribing-svod-service-us/
Next TV. "Reasons for Resubscribing to a Subscription Video-on-demand (Svod) Service in The United States as of April 2023." Statista, Statista Inc., 19 Sep 2023, https://www.statista.com/statistics/1423293/reasons-resubscribing-svod-service-us/
Next TV, Reasons for resubscribing to a subscription video-on-demand (SVOD) service in the United States as of April 2023 Statista, https://www.statista.com/statistics/1423293/reasons-resubscribing-svod-service-us/ (last visited November 19, 2024)
Reasons for resubscribing to a subscription video-on-demand (SVOD) service in the United States as of April 2023 [Graph], Next TV, September 19, 2023. [Online]. Available: https://www.statista.com/statistics/1423293/reasons-resubscribing-svod-service-us/
