Reasons not to shop during Black Friday in Italy 2023

According to the results of a survey conducted in 2023 among Italian consumers, nearly 40 percent of respondents who had previously stated that they did not intend to shop during Black Friday 2023, said that their main reason for not doing so was that they did not believe Black Friday is really an occasion that saves consumers money. About 26 percent of participants said that they wanted to limit their expenses.