In the United States, about a third of millennials said they were more likely to gift money in 2024, compared to last year's holiday season. At 42 percent, Gen Z was the generation most likely to give others a gift of money. Across all generations, the average stood at just under 30 percent.
Consumers in the United States who were more likely to gift money during the 2024 holiday season, by generation
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Big Village. (September 5, 2024). Consumers in the United States who were more likely to gift money during the 2024 holiday season, by generation [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1423230/gifting-money-by-generation-usa/
Big Village. "Consumers in the United States who were more likely to gift money during the 2024 holiday season, by generation." Chart. September 5, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1423230/gifting-money-by-generation-usa/
Big Village. (2024). Consumers in the United States who were more likely to gift money during the 2024 holiday season, by generation. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1423230/gifting-money-by-generation-usa/
Big Village. "Consumers in The United States Who Were More Likely to Gift Money during The 2024 Holiday Season, by Generation." Statista, Statista Inc., 5 Sep 2024, https://www.statista.com/statistics/1423230/gifting-money-by-generation-usa/
Big Village, Consumers in the United States who were more likely to gift money during the 2024 holiday season, by generation Statista, https://www.statista.com/statistics/1423230/gifting-money-by-generation-usa/ (last visited December 03, 2024)
Consumers in the United States who were more likely to gift money during the 2024 holiday season, by generation [Graph], Big Village, September 5, 2024. [Online]. Available: https://www.statista.com/statistics/1423230/gifting-money-by-generation-usa/
