In the United States, about a third of millennials said they were more likely to gift money in 2024, compared to last year's holiday season. At 42 percent, Gen Z was the generation most likely to give others a gift of money. Across all generations, the average stood at just under 30 percent.
Consumers in the United States who were more likely to gift money during the 2024 holiday season, by generation
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Big Village. (September 5, 2024). Consumers in the United States who were more likely to gift money during the 2024 holiday season, by generation [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1423230/gifting-money-by-generation-usa/
Big Village. "Consumers in the United States who were more likely to gift money during the 2024 holiday season, by generation." Chart. September 5, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1423230/gifting-money-by-generation-usa/
Big Village. (2024). Consumers in the United States who were more likely to gift money during the 2024 holiday season, by generation. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1423230/gifting-money-by-generation-usa/
Big Village. "Consumers in The United States Who Were More Likely to Gift Money during The 2024 Holiday Season, by Generation." Statista, Statista Inc., 5 Sep 2024, https://www.statista.com/statistics/1423230/gifting-money-by-generation-usa/
Big Village, Consumers in the United States who were more likely to gift money during the 2024 holiday season, by generation Statista, https://www.statista.com/statistics/1423230/gifting-money-by-generation-usa/ (last visited January 06, 2025)
Consumers in the United States who were more likely to gift money during the 2024 holiday season, by generation [Graph], Big Village, September 5, 2024. [Online]. Available: https://www.statista.com/statistics/1423230/gifting-money-by-generation-usa/
