In the United States, about a third of millennials said they were more likely to gift money in 2024, compared to last year's holiday season. At 42 percent, Gen Z was the generation most likely to give others a gift of money. Across all generations, the average stood at just under 30 percent.
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Everything on "Popular gifts & gifting behavior in the United States" in one document: edited and divided into chapters, including detailed references.
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Overview
Holiday shopping behavior
Desired & common gifts
Gifting behavior
Spending on gifts
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