According to a survey conducted by Rakuten Insight in November 2023, 94 percent of the respondents in China have shopped or were planning to shop during the holiday sales. In comparison, 28 percent of the respondents in Japan were planning to shop during the holiday sales as of November 2023.
Share of consumers who shopped or planned to shop during the holiday sales in Asia in 2023, by country or territory
Original question: "Are you planning to/ did you shop during the holiday sales? (Black Friday, 11.11, Christmas sales, New year's sales, etc)"
Number of respondents in:
China - 7,510;
Hong Kong - 3,714;
Indonesia - 10,618;
India - 31,677;
Japan - 915;
South Korea - 6,312;
Malaysia - 11,791;
the Philippines - 11,118;
Singapore - 6,342;
Thailand - 19,684;
Taiwan - 12,550;
and Vietnam - 3,834.
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Rakuten Insight. (December 4, 2023). Share of consumers who shopped or planned to shop during the holiday sales in Asia in 2023, by country or territory [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1423223/asia-share-of-consumers-who-did-holiday-shopping-by-country/
Rakuten Insight. "Share of consumers who shopped or planned to shop during the holiday sales in Asia in 2023, by country or territory." Chart. December 4, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1423223/asia-share-of-consumers-who-did-holiday-shopping-by-country/
Rakuten Insight. (2023). Share of consumers who shopped or planned to shop during the holiday sales in Asia in 2023, by country or territory. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1423223/asia-share-of-consumers-who-did-holiday-shopping-by-country/
Rakuten Insight. "Share of Consumers Who Shopped or Planned to Shop during The Holiday Sales in Asia in 2023, by Country or Territory." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1423223/asia-share-of-consumers-who-did-holiday-shopping-by-country/
Rakuten Insight, Share of consumers who shopped or planned to shop during the holiday sales in Asia in 2023, by country or territory Statista, https://www.statista.com/statistics/1423223/asia-share-of-consumers-who-did-holiday-shopping-by-country/ (last visited December 19, 2024)
Share of consumers who shopped or planned to shop during the holiday sales in Asia in 2023, by country or territory [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1423223/asia-share-of-consumers-who-did-holiday-shopping-by-country/
